The Hybrid Modelling Workshop at the CDN Interior Motives China Conference 2013.
Technicon Design introduces a new hybrid design development process applying rapid polygonal modelling techniques originally developed and intended for the gaming and film industry, combining it with the standard and accuracy of the traditional western automotive surface development process.
Using this method we achieve faster surface development and encompassing more design freedom in the early design phases. Topped up with the preciseness of quality NURBS surfacing at the right point we still achieve the accuracy and convenience of digital surfacing according to OEM standards but within a much shorter period of time.
The result of this new combination of ultimate tools and advanced techniques is immediately apparent.
The “Imperial Concubine” show car is the latest design work of our Shanghai design studio carried out utialising this process.
There we will present an overview of the process described and its advantages at the second day of the conference.
For more info please visit: http://china.interiormotivesconference.com/
Design Story: “Imperial Concubine”
What is the difference between an imperial concubine and a queen?
The more mature, successful Chinese person may identify more with the image of a queen, but for younger generations, the imperial concubine is more in harmony with their self image.
They require a visual language that promotes this attitude not only as an extrovert projection of their lifestyle but also as a gift to themselves. Thus, the concept of "crown your taste" is born.
We have drawn inspiration from these traditional elements and reinterpreted them to fit a modern context, whilst remaining focused on the hopes and desires of the target customer.
Technicon Design Shanghai